[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”.” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0A Year of Stories, Partnerships, and Growth<\/span><\/strong><\/p>\n B4 Agency is among the leading organizers of sports training camps and international sports projects in Slovenia. For many years, it has been setting high standards of quality execution within the sports-tourism environment. <\/strong>The year 2025 was marked by the continuation of carefully planned growth and the further development of long-term projects at B4. Alongside new opportunities, our primary focus remained on upgrading key programs and delivering them at an even higher qualitative level.<\/p>\n This report provides an overview of B4 Agency\u2019s operations in 2025\u2014through the projects, partnerships, and decisions that shaped the year.<\/p>\n Winter training camps represent one of the core activities of our agency. Each year during the winter period, we organize training camps for professional clubs, lower-division teams, and youth squads seeking stable and reliable working conditions in Slovenia and the wider region outside the competitive season.<\/p>\n In 2025, our Winter Camps program hosted 59 teams<\/strong>, which completed their preparations at the established locations of Terme \u010cate\u017e, Umag, and Novigrad<\/strong>. These destinations offer a high-quality combination of sports infrastructure, accommodation, and logistical accessibility, even during the most demanding part of the season. As part of the winter preparations, we organized more than 50 friendly matches<\/strong>, enabling teams to test tactical solutions, evaluate squads, and assess their level of readiness in a realistic competitive rhythm.<\/p>\n The season was marked by the return of clubs from Slovenia, Croatia, and Serbia<\/strong>, confirming long-term trust in our approach and execution. NK Osijek<\/strong> completed its preparations in Novigrad, while NK Celje<\/strong> and FK Tekstilac<\/strong> prepared in Umag.<\/p>\n Teams participating in winter camps also included HNK Rijeka, SK Sturm Graz, NK Bravo, NK Radomlje, NK Aluminij, NK Triglav, NK Tolmin, NK Brinje Grosuplje, NK \u0160iroki Brijeg, and FC Feh\u00e9rv\u00e1r<\/strong>. A special segment of the winter program included preparations of SK Spartak Trnava in Turkey (Side)<\/strong>, as well as the arrival of the French and Croatian women\u2019s futsal national teams<\/strong> in Novigrad.<\/p>\n Summer camps represent the second key seasonal pillar of B4\u2019s operations. Summer 2025 was characterized by a high level of diversity among participating teams\u2014from professional football clubs to national teams and indoor sports. During the summer period, we hosted football clubs, youth and senior national teams, and indoor sports teams<\/strong>.<\/p>\n The football program included clubs such as NK Celje, FK Shk\u00ebndija, CSKA Sofia, FC Kryvbas, FK \u010cukari\u010dki, HNK Hajduk Split, GNK Dinamo Zagreb, FC Luton Town, FC Charlton Athletic, \u00dajpest FC, G\u00f6ztepe SK, Budafoki MTE, HNK Gorica, HNK Vukovar, NK Bravo, ND Primorje, and FK Vllaznia<\/strong>, among others.<\/p>\n National teams were also a significant part of the summer cycle. The Slovenian U21 national football team<\/strong> trained in Kranjska Gora, as did the Slovenian and British women\u2019s basketball national teams<\/strong>. The representative program was further complemented by Qatar\u2019s youth national teams (U16 and U17)<\/strong>.<\/p>\n The 10th anniversary edition of the Umag Trophy<\/strong> was the central project of B4 Agency in 2025 and the highlight of the tournament\u2019s first decade as one of the largest youth football tournaments in Europe. Over five consecutive tournament weeks, the event once again confirmed its status as a benchmark on the European youth football map.<\/p>\n Between 6 March and 6 April 2025<\/strong>, the tournament brought together teams from 14 countries<\/strong> across seven age categories (U8\u2013U14)<\/strong>, delivering twenty days of intensive and diverse football action in Umag and the wider Istria region. The main venue was the Stella Maris Sports Centre<\/strong>, which hosted both the competitive matches and a rich accompanying program.<\/p>\n The anniversary edition gained additional prestige through the participation of numerous elite European clubs<\/strong>, including FC Barcelona, Juventus, AC Milan, Atl\u00e9tico Madrid, Hajduk Split, and Dinamo Zagreb<\/strong>, as well as the symbolic return of MTK Budapest<\/strong>, winners of the very first Umag Trophy.<\/p>\n Even in its anniversary year, the Umag Trophy was far more than just a football tournament. The accompanying program, fair play awards, and strong integration with the local community once again highlighted the core values of respect, responsibility, and sportsmanship that have defined the tournament since its inception.<\/p>\n Despite demanding weather conditions, the organizational team successfully delivered the event at the highest level. The anniversary edition clearly demonstrated the organizational maturity of B4 Agency and, at the same time, set the direction for the tournament\u2019s next decade of development.<\/p>\n 544 teams<\/p>\n<\/li>\n 8,756 players<\/p>\n<\/li>\n 2,016 matches<\/p>\n<\/li>\n 7,639 goals<\/p>\n<\/li>\n 40,000+ overnight stays<\/p>\n<\/li>\n 6+ million digital content views<\/p>\n<\/li>\n<\/ul>\n The Nations Cup tournaments remain among B4 Agency\u2019s most recognizable traditional projects. In 2025, we successfully delivered the Slovenia Nations Cup U19 (men)<\/strong> and the Women\u2019s Slovenia Nations Cup U19<\/strong> in Kranjska Gora, providing national teams with a high-quality preparatory environment supported by professional organization.<\/p>\n The representative program was further expanded with the Istria Nations Cup<\/strong> in Umag, dedicated to futsal national teams. The tournament brought together teams from Slovenia, Ukraine, Italy, Slovakia, and France<\/strong>, as well as Futsal Select (USA)<\/strong>, further extending the project\u2019s international reach.<\/p>\n Indoor Sports represent an important extension of B4\u2019s portfolio and its expansion into indoor disciplines and events with a different operational dynamic. In 2025, this pillar gained a clearer structure through the organization of indoor events and the strengthening of club partnerships.<\/p>\n In April, Ljubljana hosted Fight Nation Championship 22<\/strong>, the largest combat sports organization in this part of Europe, where B4 acted as the official event organizer<\/strong> at Arena Sto\u017eice. The project confirmed the agency\u2019s capability to operate in environments with high media exposure, large audiences, and complex organizational requirements. In 2025, cooperation with FNC was further expanded to include the development projects FNC Knockout<\/strong> and FNC Vikings<\/strong>, with events organized in Maribor and Celje.<\/p>\n The indoor program was also meaningfully integrated with summer camps. In Kranjska Gora, the Slovenian and British women\u2019s basketball national teams<\/strong> trained as part of the Summer Camps, while RD LL Grosist Slovan handball club<\/strong>also prepared there for the new season.<\/p>\n A significant upgrade was achieved through cooperation with RD LL Grosist Slovan<\/strong>, where B4\u2014beyond organizing training camps\u2014assumed the role of official agency for the club\u2019s European season<\/strong>. Together with the club, we co-created home European matches as comprehensive sports events, including the organization of European away fixtures and the reception of visiting teams at home matches, enhanced with additional content for fans and business partners.<\/p>\n \n The year 2025 was also marked by strategic partnerships and projects that demonstrate the breadth of B4 Agency\u2019s operations. Notably, cooperation with the Slovenian Football Referees Association<\/strong> included referee support at international friendly matches and the organization of a referees\u2019 seminar within the B4 training framework. This collaboration contributes to a higher professional standard of matches while providing Slovenian referees with valuable international experience.<\/p>\n A major organizational challenge was the delivery of a UEFA Europa League qualifying match between FC Shakhtar Donetsk and FC Ilves<\/strong> at Slovenia\u2019s largest stadium, Stadion Sto\u017eice<\/strong>. B4 acted as the official match organizer<\/strong>, managing the complete operational logistics\u2014from team arrivals and accommodation to stadium coordination, security services, protocol, and compliance with UEFA standards.<\/p>\n A further dimension of growth is reflected in projects outside the traditional sports environment, grouped under B4 Events<\/strong>, a segment we continue to strengthen systematically each year. Among these is the long-standing Fizian Annual Conference<\/strong>, which brings together leading experts in sports rehabilitation. B4 provides full event organization\u2014from venue selection and accommodation to conference facilities, catering, and social program\u2014allowing the client to focus entirely on content.<\/p>\n In a similar manner, cooperation with Sanolabor<\/strong> was expanded in 2025, alongside the delivery of several smaller, thematically related events for other clients.<\/p>\n An additional dimension is represented by B4 Holidays<\/strong>, through which we generated more than 1,000 overnight stays<\/strong>in 2025. Across various destinations, we designed boutique holiday programs<\/strong> for clients and partners, combining leisure tourism with a personal approach and long-term partnership building.<\/p>\n <\/p>\n The year 2025 was a year of consolidation, connection, and growth. In 2026, we aim to continue and deepen this work\u2014through further development of existing projects, even higher execution quality, and a responsible approach toward all stakeholders with whom we collaborate.<\/p>\n Our sincere thanks go to all partners, clubs, federations, athletes, destinations, and colleagues who co-created the B4 Agency story in 2025.<\/p>\n We wish you a successful, healthy, and sports-inspired 2026, and we look forward to new shared projects and stories ahead.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" REPORT ON B4 ACTIVITIES FOR 2025 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":8888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-10287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/posts\/10287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/comments?post=10287"}],"version-history":[{"count":3,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/posts\/10287\/revisions"}],"predecessor-version":[{"id":10291,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/posts\/10287\/revisions\/10291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/media\/8888"}],"wp:attachment":[{"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/media?parent=10287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/categories?post=10287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.b4.si\/en\/wp-json\/wp\/v2\/tags?post=10287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}SPORTS CAMPS<\/h2>\n
Winter Camps<\/h2>\n
Summer Camps<\/h2>\n
<\/h3>\n
UMAG TROPHY 2025<\/h2>\n
A Five-Week Peak of the Tournament\u2019s First Decade<\/h3>\n
UMAG TROPHY 2025 \u2013 KEY FIGURES<\/h3>\n
\n
<\/h3>\n
NATIONS CUPS<\/h2>\n
INDOOR SPORTS<\/h2>\n
FOUR OTHER PROJECTS OF NOTE<\/h2>\n
OUTLOOK FOR 2026<\/h2>\n