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From Tournament to Platform<\/strong><\/span><\/p>\n After ten years, Umag Trophy has entered a new phase of development, reflected in this year\u2019s record-breaking participation. A total of 548 teams from 15 countries travelled to Umag, bringing together more than 5,000 young footballers and over 15,000 accompanying guests and supporters, who filled hotels, promenades and stands over the course of five weeks. Altogether, the tournament generated more than 40,000 overnight stays, making it one of the key drivers of the region\u2019s pre-season tourism activity.<\/p>\n Above all, however, the tournament is a place where sport, community and experience come together. From intense football action on the pitches to packed stands, passionate support and a diverse accompanying programme that connects everyone involved, Umag lives and breathes the tournament during these weeks, with football becoming a shared point of connection for players, parents and fans alike.<\/p>\n A Project That Goes Beyond Sport<\/strong><\/p>\n Umag Trophy builds its story around a clear set of values. Respect, dignity, safety, responsibility and tolerance are at the forefront and are reflected both on and off the pitch. They can be seen in the attitude towards the game, opponents and referees, in behaviour in the stands, and in the way players, coaches and supporters collectively shape the overall tournament experience.<\/p>\n This environment is also recognised by some of the biggest names in European youth football. FC Barcelona, Juventus, AC Milan, Atletico Madrid and AS Roma regularly participate in the tournament. Their presence confirms that Umag Trophy offers more than competition alone. It provides a complete experience that extends far beyond the pitch.<\/p>\n \u201cToday, Umag Trophy represents one of the key benchmark projects in youth football in the region. On the pitch, it brings together high-quality competition, while off the pitch it creates an environment in which players can experience the feeling of a true football stage. We place particular emphasis on the overall experience, shaped by packed stands, the accompanying programme and a clear organisational structure. This year, we also took an important step forward in the digital sphere by introducing comprehensive live match streaming, opening the tournament to a broader international audience and bringing it even closer to parents and supporters,<\/em>\u201d adds Timotej Krajnc, Director of B4 Agency.<\/p>\n These values are also reflected in the work of the organisational team. The tournament is delivered by 25 permanent team members, more than 50 external collaborators and 45 referees, who together ensure the safe, coordinated and high-quality execution of all activities. Matches, transport, accommodation and production take place simultaneously across multiple locations, requiring a clear structure and coordination at every level.<\/p>\n A Reach That Extends Beyond the Pitches<\/strong><\/p>\n Umag Trophy also has a strong presence beyond the playing fields. During the tournament, its social media channels generated more than 11.7 million views and over 70,900 interactions.<\/p>\n In addition, live match streams recorded more than 70,000 views, while the tournament gained over 4,100 new followers and generated more than 13,300 link clicks. This digital reach confirms that the project engages a broad audience and continues to build a community that extends far beyond those physically present at the tournament.<\/p>\n \u201cThe eleventh edition has shown us that we are moving in the right direction. Umag Trophy is not simply a tournament, but a growing community. Our goal is not only to organise matches, but to create an experience that remains with the players, parents and everyone who becomes part of the story,<\/em>\u201d B4 emphasises.<\/p>\n After Umag, the Story Continues in Slovenia<\/strong><\/p>\n Following the conclusion of the tournament, activities return to Slovenia. Between June and October, B4 Agency will host more than 40 professional clubs and national teams from across Europe, with approximately 100 friendly matches scheduled.<\/p>\n Teams will train and stay in Brdo pri Kranju, Bled, Kranjska Gora and \u010cate\u017e ob Savi, where they will have access to the conditions required for high-quality and uninterrupted preparation.<\/p>\n \u201cFor us, the end of the tournament also marks the transition into the summer period, which is defined by team training camps in Slovenia. During this time, we host professional clubs and national teams that require a reliable environment for training, matches and recovery. Across several locations, we provide the conditions for high-quality work and an organisational structure that allows teams to focus entirely on their preparation. In this way, we connect the competitive side of youth football with a top-level professional training environment and build a system that enables clubs to maintain continuity throughout the season,<\/em>\u201d adds Emir Haski\u0107, Managing Director of B4 Agency.<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\n